JAKARTA – The Government of Indonesia through the Ministry of Cooperatives and Small and Medium Enterprises supports the use of electronic trading systems or e-commerce as a solution for cooperatives and small and medium businesses (MSMEs) in marketing their products in the midst of Pandemic COVID-19.
Minister of Cooperatives and Small and Medium Enterprises Teten Masduki said that based on the survey, the consumption patterns of the people in the middle of the COVID-19 Pandemic were gradually changing, namely switching from offline to online . In fact, according to Teten, “Stay at Home Economy” will be an economic trend in the future.
“People are experiencing changes in consumption patterns that were originally offline now online . It is even predicted that Stay At Home Economy will become a trend in the future, “explained Teten in an official statement at the Media Center Task Force for the Acceleration of COVID-19 Handling, Graha National Disaster Management Agency (BNPB), Jakarta, Tuesday (28/4) .
This phenomenon is also an indication that MSME entrepreneurs have the opportunity to increase their business through the electronic trading system so that the COVID-19 pandemic does not mean that it does not provide benefits, but rather becomes a momentum for them to prove that domestic products and national needs can be met.
According to the University of Indonesia’s Institute of Economic and Community Research (LPEM) research conducted by Teten, the potential MSMEs at present are the food sector producing herbal products, fruits, fruits, vegetables that are good for health and endurance. .
In addition, the types of food are practical, easy to process and can be stored for a long time such as frozen foods, canned foods, spices and so forth.
“Demand (a lot) for products that are ready to process, is practical as before,” said Teten.
In addition to the food sector, Teten also encourages and initiates MSMEs to produce and market the types of goods needed during the COVID-19 pandemic such as Personal Protective Equipment (PPE), masks, and handsanitizers which, of course, are through a special standardization of health protocols.
“Of course, with appropriate standards and specifications,” added Teten.
Furthermore, in addition to supporting MSMEs through the e-commerce system, Teten also encourages people to shop at neighboring stalls through the “Shopping at Neighbor Stalls” as a solution to the problem of physical distancing while still consuming cooperative products and MSMEs.
National GT Public Communication Team
Sources : www.covid19.go.id